Josephin is a self-taught designer and the face behind LEMALIE — a luxury hat label creating one-of-a-kind pieces to elevate personal style and tell a story. 

What began as a personal search quickly turned into a creative obsession. “I was looking for the perfect hat and could never find it — so I started making one myself. I haven’t stopped since.” That passion evolved into a business. 

Based in Notting Hill, London, she handcrafts every piece herself, creating made-to-order hats through a highly personal, one-on-one consultation.

Each design is a unique piece of art — shaped by flattering silhouettes, custom colours, and meaningful details like star sign embroidery, heirloom elements, or significant dates. Many incorporate vintage materials, from aged leather and rare fabrics to distinctive charms, giving each hat depth and character.

This sense of uniqueness and personal storytelling runs through every layer of the brand. The name LEMALIE is a blend of Josephin’s three children’s names. Its symbol—five small dots, representing her family of five—is tattooed on her wrist and subtly woven into the brand’s identity. Lemalie isn’t just about hats—it’s about the people who wear them, and the stories they carry.