"I was looking for a hat for almost two years without ever finding the right one.Because I love crafting and creating, it felt natural to try it myself — and I fell in love with the craft.Turning a simple piece of felt into a piece you truly love wearing is just amazing."
About
LEMALIE is a luxury hat label based in Notting Hill, London, rooted in personal storytelling and traditional craftsmanship. Using centuries-old hatmaking techniques, each piece is shaped slowly by hand — honouring the heritage of the craft while reinterpreting it for the modern wearer.
The result is a timeless collection designed to transcend trends and seasons. From ready-to-wear styles available to order online to fully bespoke commissions, every hat is handcrafted to order in the studio using the highest quality materials — often incorporating vintage and heirloom elements for a truly distinctive finish.
For bespoke clients, the process becomes deeply personal: guided by proportion, colour, and individual style. Subtle details — embroidery, meaningful dates, heirloom fabrics, rare textiles — transform a hat into something that tells a story.
Journey
“My journey began with a simple search for the perfect hat — and the realisation that I couldn’t find it. So I started making one myself.”
Josephin has always been creative and drawn to crafting from a young age. When she discovered hatmaking, she became completely captivated by the craft — creating pieces she proudly wore herself. Before long, friends became her first clients, followed by friends of friends. That was the moment she realised this could become more than a personal project.
LEMALIE was born: a a modern atelier shaped by heritage, craft, and intention.
Craftmanship
Each LEMALIE hat is handcrafted by Josephin in her London atelier and created on a made-to-order basis, either from the ready-to-wear collection or through a personal one-to-one consultation.
Drawing on centuries of traditional hatmaking techniques, every piece is blocked, shaped, and finished entirely by hand. These time-honoured methods are paired with a modern design sensibility — refined silhouettes, clean lines, and subtle, intentional detailing.
Depending on the design, hats may be finished with custom colour palettes and meaningful elements such as star-sign embroidery, significant dates, or personal symbols. Carefully sourced vintage materials — aged leathers, rare textiles, and curated charms — add depth, texture, and character.
Each piece is produced slowly and with precision — ensuring a finish that reflects true atelier craftsmanship.